What's New At United Way Haldimand Norfolk

United Way lands experienced leader

By BARBARA SIMPSON, SIMCOE REFORMER

Wednesday August 24, 2011

The United Way of Haldimand- Norfolk has finished an exhaustive search for a new executive director.

Jennifer Crandall of Simcoe is the new leader of the non-profit organization, the United Way announced Monday. The social services professional who worked for the City of Brantford until last year, is eager to be returning to her roots.

"I'm back here working in Norfolk County, which is where I grew up, so it feels good to be attached to the community," she said.

Strong interest was shown in filling the position. The board of directors combed through 42 applications from as far away as Toronto, Hamilton and British Columbia.

"We are pleased to have Jennifer join the agency," said Mark Liota, president of the board.

"Jennifer brings with her several years of diverse experience and will bring a rejuvenated spark to the organization."

Crandall began her social services career on the front lines. She's worked with the developmentally handicapped, seniors and families in the grips of poverty. She believes this experience will help her as she helps secure funding for community agencies.

"I think it's going to help having seen the struggles that people facing poverty face and how the systemic barriers affect them," she said.

Crandall is no stranger to helping secure funding. The former community development coordinator for the City of Brantford carried out responsibilities similar to a United Way. She developed contracts with agencies, worked with non-profits and helped find additional funding.

Crandall now hopes to bring her "passion for community development" to the United Way. While she's only had one meeting with the board, she knows the organization is in need of resources - volunteers, corporate sponsorships and donations - to support its funded agencies.

Raising public awareness will be cruscial in accomplishing these goals. Crandall plans to update the website and educate the public about the work of the non-profit organization.

The United Way funds 12 agencies in both counties, including Big Brothers Big Sisters, Haldimand-Norfolk REACH and the CNIB.

"I think people will be very surprised to see the variety of services that are offered through their donatios to the United Way" she said.

The United Way will kick off its annual campaign with its Amazing Race on Sept. 1.

It will also be holding a Mini Putt Marathon on Sept. 30.

For more information, call the United Way at 519-426-5660.