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What is the role of the canvasser? ... A.S.K.

A pproach and follow-up with co-workers personally to ask for their financial support of the campaign. The main reason cited as to why people don't give to United Way is because they are not asked!

S eek out questions and concerns co-workers may have about United Way and funded agencies.

K now United Way and promote the Campaign with posters, fun activities and incentives.


What makes a good canvasser?
Committed to the United Way and a donor - a canvasser must be 100% committed before asking others to become donors.

Friendly and outgoing -canvassing is not intended to be confrontational or put unnecessary pressure on an individual.

Well respected amongst co-workers - people give to people not just causes.

Good listener canvassers will be confronted with questions and must be able to understand different points of view and respond diplomatically.

Training provided by United Way to help the canvasser be the most effective in their role and become knowledgeable about United Way and funded agencies.

Time availability to attend training and conduct canvassing must be clearly outlined.

Special Event Ideas

Focus on fun and friend-raising. Keep it simple because events can be labour intensive. Don't allow events to compete with donations from the employee canvass.

  • Pancake breakfast
  • Mini golf competition
  • Silent auction
  • Barbecue
  • Car wash
  • Raffle
  • Potluck lunch
  • E-mail bingo
  • Tacky tie contest

Available from United Way

United Way staff and volunteers are available to help. Call the United Way office and ask about the following

  • Orientation sessions for campaign volunteers.
  • Videos i.e. 1999 campaign (7 mins) and "Celebrating Living" (4mins)
  • Speakers for employee presentations.
  • Promotional materials e.g. brochure, posters, banners, bookmarks, pen, etc.
  • Catalog of gifts and supplies - a great way to thank volunteers and donors
  • Agency tours and information.

Employee Campaign Awards

The awards are designed to provide an incentive for greater employee participation in your campaign. The participation rate is the number os employees donating to the United Way divided by the total number of employees. Employee campaign awards will be presented to employee groups with five or more employees.

Gold 80% participation rate
Silver 60% participation rate
Bronze 40% participation rate


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United Way of Haldimand & Norfolk
Box 472, 39 Kent St. N.
Simcoe, Ontario N3Y 3L5
Tel: (519) 426-5660   Fax: (519) 426-0017
Email: uw@unitedwayhn.on.ca